![]() On Friday, Eli Lilly's stock dropped 4.37%, erasing over $15 billion in market cap, Times Now reports, and Eli Lilly ordered a stop on all Twitter ad campaigns and paused all Twitter activity. However, the Post reports that Twitter didn't react for hours. Bush.Īccording to two people familiar with the matter who spoke to the Washington Post on condition of anonymity, the fake insulin tweet sparked a panic inside Eli Lilly, with company officials contacting Twitter representatives to delete the tweet. That led to a host of accounts with checkmarks pretending to be various companies, politicians, and celebrities, including accounts impersonating President Joe Biden, basketball player LeBron James, and former President George W. However, following Twitter's $44 billion acquisition by Tesla CEO Elon Musk, the company launched a program called "Twitter Blue" that allowed anyone to carry the verified blue checkmark if they paid $8 a month. The account, which has since been suspended, tweeted Thursday, "We are excited to announce insulin is free now." The account carried a "verified" blue check mark that, until recently, served to mark accounts as legitimate. Fake Twitter account says insulin is free said, "insulin is free now," causing the company's stock to drop over 4% and leading the company to suspend all activity and advertising on Twitter. A tweet sent Thursday by a Twitter account impersonating Eli Lilly & Co.
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